PMG Taps Shift4 to Enable Cryptocurrency Transactions for Pre-Construction Real Estate Purchases

One Park Sarasota developer, Property Markets Group (PMG), has announced that future homebuyers can now make payments using cryptocurrency. The national real estate developer has partnered with Shift4 (NYSE: FOUR), a global leader in integrated payments and commerce technology, to facilitate crypto transactions across all of PMG’s condominium developments in Florida. This partnership allows buyers to use cryptocurrency for deposits on pre-construction home purchases.

How Will the Crypto Payments Work?

PMG is the first developer to formalize a crypto-friendly purchasing structure with Shift4 via a secure, buyer-first process. Interested buyers complete a crypto transaction addendum, undergo KYC verification through Shift4 directly, and receive a personalized payment link. All of this is facilitated by PMG’s in-house sales and legal teams.

“This first-time offering bridges the gap for crypto holders looking to diversify their portfolios through real estate,” said Ryan Shear, Managing Partner at PMG. “PMG has always aimed to be on the cutting edge of real estate innovation, and offering a frictionless, proven path to purchase with crypto delivers on that mission.”

Adam Freeman, who has helped oversee PMG’s broader crypto expansion, explained, “By facilitating crypto-to-real-estate transactions, we’re helping global buyers diversify their assets in tangible, long-term investments. Our goal is to make real estate more accessible, secure, and future-forward for a new generation of investors.”

The Technology Behind Shift4 Payments

Unlike traditional merchant processors, Shift4 offers a streamlined, user-friendly payment experience with direct wallet support and integrations with platforms like Coinbase. Buyers can pay from their private crypto wallets, while PMG receives funds in U.S. dollars, eliminating market volatility exposure. Shift4’s enterprise-grade platform is already trusted by leading global brands such as Fontainebleau Las Vegas, Allegiant Airlines, the New York Yankees, Four Seasons, TAO Hospitality, and Pebble Beach.

“We are proud to work alongside a forward-thinking developer like PMG to enable crypto acceptance in the real estate space,” said Pietro Moran, Director of Crypto for Shift4. “This collaboration unlocks a new asset class for crypto holders while delivering the reliability and compliance our platform is known for.”

One Park Sarasota Leads the Way in Modern Florida Homebuying

PMG plans to implement this offering across all its Florida condominium projects, including One Park Sarasota. With proven transaction success already underway and continued buyer interest from across the globe, the partnership solidifies PMG’s position as a leader in next-generation real estate practices.

One Park Sarasota is a luxury 18-story condominium offering a rare, walkable opportunity in the heart of Downtown Sarasota at an extraordinary value. Priced from the $2 millions, the 86 fully furnished three-bedroom residences are highlighted by floor-to-ceiling windows, private terraces, smart home technology, and premium finishes that elevate the living experience. Over 40,000 square feet of amenities are also planned. An infinity-edge pool, lounge areas, and inviting social spaces create a setting for relaxation and connection. The Fitness Studio features dedicated Pilates and spin rooms, while the Wellness Spa includes a Hammam Spa and private saunas for a true retreat. Entertainment options encompass a private theater and golf simulator to a wine and piano lounge, owner’s lounge, and hospitality suite. Concierge services include valet, package delivery, and dog walking.

With the foundation pour completed, vertical construction is set to begin soon. Early purchasers are securing the best residences and views, while also enjoying the opportunity to fully personalize their interiors. To learn more about this landmark address, contact Coldwell Banker Real Estate, the exclusive sales representatives, at 941-225-4447 or visit OneParkSarasota.com. The One Park Sales Gallery is open at 20 N. Lemon Avenue, just south of First Street in Downtown Sarasota.